A car salesman’s business in Norfolk is thriving from the regions rising demand for used cars. Founder of Fresh Motors in Watton, Jacob Freshwater, has seen an acceleration in sales since the businesses establishment in 2016.
Within just two years of opening, 23 year old Freshwater has been fortunate enough with sales so that he has moved from a small office with modest storage space, to a new 6,000 sq ft indoor showroom.
Freshwater has said that this new showroom has not only opened an opportunity to develop his company, but to also focus on customer service. He explains:
“All our stock is now under one roof, designed around the consumer so when customers come in it’s comparable to somewhere like Car Shop. It helps put customers at ease and I think it’s all a bit more subtle – the atmosphere does a lot of the sales.
“By virtue of our new premises, we can conduct viewings any time of day or weather, allowing flexibility to the customer, which we find popular for after-work and evening viewing appointments. We can really run the business 24/7 and that is a massive boost for us.”
Jacob Freshwater, University of East Anglia graduate, has said that since moving to the new showroom sales have increased even more.
In its first year, the company turned over £250,000 with £1.3m in its second year. So given its continual increase in sales, it can be presumed that Freshwater’s income for the past year will be rather hefty.
Fresh Motors were one of six winners of the Rising Star award at the 2018 Autotrader retailer awards – an award designed to recognise successful business growth.
Freshwater commented that:
“The conversion rate is high when customers come down because the room creates a professional atmosphere. We have increased stock; day-to-day has increased as has revenue.”
In addition to its used car side of the business, the company has also seen its commercial side increase in sales through marketing on channels such as Auto Trader and Gumtree.