Healthcare is a big industry that would benefit from Facebook advertising. Our client a main independent healthcare provider. Operating across the UK with multiple regional offices, the types of vacancies offered by this client range from administrative to management roles, care and support workers, team leaders and nursing staff. Struggled to get applications through their original job advertising.
- Struggle getting the right candidates apply for the job.
- Could not target the location for potential candidates.
- Not enough awareness of the job through general advertising.
i4Resourcing provided the client with online job board advertising, the optimising team at i4Resourcing input specific key words which potential candidates relating to that industry sector would pick up.
In addition, they utilised the Facebook Advertising service which would target potential candidates within a targeted area chosen. Is allowed them to reach out to an audience that are not job seeking. We can target an audience by their job roles, interests and hobbies etc. The Facebook advertising was scheduled to go live at the best times to reach their maximum Facebook audience reach.